About Performance East Inc.

Established in 1994, Performance East has been a proud part of the Eastern North Carolina community for over three decades. As a family-owned and operated dealership, we’ve built our business on a foundation of honesty, integrity, and a deep passion for powersports and marine recreation. Located in Goldsboro, NC, just minutes from Busco Beach and Deep Creek ATV Park, we’ve become a go-to destination for outdoor enthusiasts across the region.

From the start, our mission has been simple — to provide top-quality products, unmatched service, and a personal touch that makes every customer feel like family. We offer an impressive selection of powersports and marine brands including Polaris, Can-Am, CF Moto, Yamaha, Sea-Doo, Mercury, Suzuki, Lamar Trailers, Avid Boats, and Excel Boats. Whether you’re looking to hit the trails, explore the open water, or tackle tough jobs, our knowledgeable and passionate team is here to guide you every step of the way.

We believe in creating long-term relationships with our customers, not just one-time sales. That’s why we back every purchase with dependable parts, service, and financing support, all delivered with the kind of friendly, small-town care you won’t find just anywhere. Our experience, community roots, and commitment to excellence are what have kept us going strong since 1994 — and we’re just getting started.

At Performance East, you’re not just buying a machine — you’re joining a family that rides, works, and plays hard together.

Contact Us

Call us at (919) 731-4288 or come by today and experience our superior service and selection! We look forward to serving you!