Performance East Inc.

At Performance East in Goldsboro, NC, we’re proud to be a family-owned and operated dealership that’s built on honesty, relationships, and a genuine love for outdoor adventure. Serving Eastern North Carolina and beyond, we’ve been helping riders and boaters gear up for unforgettable experiences for years. Whether you're ripping through trails, cruising open waters, or tackling tough jobs, we’re here to make sure you have the power and performance you need — with the brands you trust.

Conveniently located just minutes from Busco Beach ATV Park and Deep Creek ATV Park, Performance East is your one-stop shop for the latest in powersports and marine equipment. We carry a full lineup of industry-leading brands, including Polaris, Can-Am, CF Moto, Yamaha, Sea-Doo, Mercury, Suzuki, Lamar Trailers, Avid Boats, and Excel Boats. From ATVs, side-by-sides, personal watercraft, boats, and trailers — we’ve got you covered. Our team is passionate, knowledgeable, and always ready to go the extra mile.

When you visit us, you’re not just another sale — you become part of the Performance East family. We’re here to support you long after you leave the lot, with expert service, parts, financing options, and the kind of small-town care that’s hard to find. Your next adventure starts here — and we can’t wait to be part of it.